Our Story
From a young boy who once carried goods on a store rack to the founder of a thriving hypermarket chain, the story of Rainbow is one of resilience, dedication, and an unwavering belief that dreams can turn into reality, no matter where you come from. Born into a humble family in a village, Imran Saleemi’s journey began with a simple job in a departmental store. As a rack boy, he didn’t have much, but he had big dreams.
Dreams of building something that would not just change his life, but would bring hope and opportunities to countless others. He envisioned a place where people could find quality products at prices that didn’t break the bank. He saw a future where people from all walks of life, no matter their income, could experience the convenience and affordability of a modern hypermarket.
In 2008, armed with little more than his vision and determination, Imran took the bold step of opening Rainbow in Wapda Town, Lahore. It wasn’t easy. There were struggles, long hours, and moments of doubt. But Imran stayed true to his mission – to provide everyday people with the best value for their money, without compromising on quality or service.
As the years passed, what started as a small store grew into a brand that became synonymous with trust and value. People began to recognize Rainbow not just as a shopping destination, but as a place where families could find everything they needed – from groceries to pharmacy essentials – at prices that made life just a little bit easier.
Today, Rainbow has blossomed into a chain of 10 stores across Punjab, Pakistan, employing over 2,000 passionate individuals who share in the dream of serving communities with integrity and care. Whether it’s the bright smiles of our dedicated staff or the welcoming aisles of our stores, we strive every day to live up to the trust our customers have placed in us.
But for us, success isn’t measured by the number of stores or employees. It’s measured by the impact we’ve had on people’s lives. It’s the mother who can shop for groceries without worrying about the bill, or the young professional who walks into our pharmacy to find exactly what they need at an affordable price. It’s about creating a space where everyone feels valued, whether they’re shopping for their family or working to create a better future.
We’re on a mission to build a vibrant, healthy community with better choices, value, and life every day. By putting customers first and staying true to our integrity, we deliver quality, innovative, and affordable products for all. With a deep commitment to sustainability, we aim to grow responsibly, creating a better tomorrow for everyone. This is the heart of our brand story.
